The Ranch
A family ranch in northeastern Mexico
Since 2005 we have bred Beefmaster cattle and Quarter Horse and Pinto horses between Nuevo León and Tamaulipas.
History
One family, one date, one word
The famous Rancho 21 de Enero has more than 70 years of history. In 2005, the Lorenzen Maldonado family acquired it from Eduardo Livas Villarreal, former governor of Nuevo León, and has run it ever since: more than 20 years at the helm, between Nuevo León and Tamaulipas.
We started with Charolais cattle, but soon moved to Beefmaster, better suited to the region's climate and rangeland. Over the years the recognition followed: many awards at national livestock fairs.
We also became deeply involved in rodeo in the United States, competing with horses specialized in cutting, reining and sorting, and winning awards north of the border as well.
Today we focus on breeding with genetics carefully refined for more than 10 years, both in our Beefmaster cattle and our horses — mainly Quarter Horse: calm, gentle animals, good with children yet fast for the rodeo. A complete combination for any use.
Our horses' bloodlines
We have worked with champion bloodlines from the United States such as Smart Little Lena, Holidoc Cutter, Peptoboonsmal, Like a Diamond and Like a Cat, among others.
The herd
Real, verifiable numbers
- +70
- Years of history
- Since 2005
- Family-run ranch
- +3,500
- Hectares
- 600
- Head of cattle
- 100
- Horses
- ~30
- Broodmares
- +20
- Years at the helm
- Nuevo León · Tamaulipas
- Northeastern Mexico
Philosophy
“Criando para trascender.”
"Breeding to transcend." Breeding is not just producing: it is leaving something better than what you received. We select slowly, keep our word and deliver animals that speak for themselves.
Business lines
What we do
Beefmaster cattle
Breeding stock registered with BBU/AMCGB.
Quarter Horses and Pintos
Breeding and sales with AQHA/APHA registry.
The ranch also keeps a hunting reserve. Here we focus on the cattle and the horses.
Trust signals
How we work
Registries and associations
Cattle registered with BBU/AMCGB and horses with AQHA/APHA; the registration number appears on every profile.
Management practices
All our cattle are raised on pasture across our ranch of more than 3,500 hectares, between Nuevo León and Tamaulipas — with access from both states.
Genetics and health
Genetics carefully refined for more than 10 years: calm horses that are also fast for cutting, reining and sorting, and functional Beefmaster cattle suited to the region's climate.
Direct dealing
Deals close on WhatsApp with Leo: clear pricing, honest status and our word.
The land
What the ranch looks like




